{"id":3625,"date":"2026-09-05T21:08:03","date_gmt":"2026-09-05T21:08:03","guid":{"rendered":"https:\/\/eu.insideast.com\/our-story\/"},"modified":"2026-09-09T18:26:22","modified_gmt":"2026-09-09T18:26:22","slug":"our-story","status":"publish","type":"page","link":"https:\/\/eu.insideast.com\/fr\/our-story\/","title":{"rendered":"Notre histoire"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3625\" class=\"elementor elementor-3625\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c967f e-con-full e-flex e-con e-parent\" data-id=\"66c967f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32f00c elementor-widget elementor-widget-html\" data-id=\"c32f00c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section id=\"shopify-section-template--19047028326509__custom_liquid_ArwFE7\" class=\"shopify-section section\"><div\n  class=\"section 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.ia-text-column::before {\n            display: none;\n        }\n\n        #ia-story-section-v5 h2 {\n            font-size: 24px;\n        }\n\n        #ia-story-section-v5 .ia-video-column {\n            width: 100%;\n            height: 280px;\n        }\n\n        #ia-story-section-v5 .ia-inline-counters {\n            margin: 14px 0;\n        }\n\n        #ia-story-section-v5 .ia-counter-num {\n            font-size: 18px;\n        }\n\n        #ia-story-section-v5 .ia-counter-label {\n            font-size: 8px;\n        }\n    }\n<\/style>\n\n<div id=\"ia-story-section-v5\">\n    <div class=\"ia-island-container\">\n\n        <div class=\"ia-text-column\">\n            <span class=\"ia-label\">Our Story \u2014<\/span>\n            <h2><em>We Chose The Harder Path. Here Is Why.<\/em><\/h2>\n            <p class=\"ia-subtitle\">One Workshop. Built In Marrakech. Made To Last.<\/p>\n\n            <div class=\"ia-body-text\">\n                <p>Both founders are engineers. They could have automated - cheaper, faster. They chose Marrakech's artisans instead, because they saw what the market had missed: the city's brass legacy and modern engineering were never opposites. Held together, they could give artisans here a future, and give homes around the world a fixture worth keeping.<\/p>\n\n                <p>Every piece is unlacquered brass or copper, made the way it has always been made here, held to the tolerances an engineer expects. <strong>One workshop. No outsourcing. Inspected by the people who made it.<\/strong><\/p>\n\n                <div class=\"ia-inline-counters\">\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"2600\" data-suffix=\"+\">2,600+<\/span>\n                        <span class=\"ia-counter-label\">Owners Reviewed<\/span>\n                    <\/div>\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"4.8\" data-suffix=\" \u2605\" data-decimal=\"true\">4,8 \u2605<\/span>\n                        <span class=\"ia-counter-label\">Average Rating<\/span>\n                    <\/div>\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"18000\" data-suffix=\"+\">18,000+<\/span>\n                        <span class=\"ia-counter-label\">Pieces In Use Today<\/span>\n                    <\/div>\n                <\/div>\n\n                <p>In Marrakech, and far beyond it. <em>That is the only promise we make, and the only one we can prove.<\/em><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"ia-video-column\">\n            <video id=\"ia-story-video\" autoplay loop muted playsinline webkit-playsinline preload=\"auto\">\n                <source\n                    src=\"\/wp-content\/uploads\/video\/insideast-workshop.mp4\"\n                    type=\"video\/mp4\">\n            <\/video>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #ia-founder-quote-v1 {\n        --ia-text-primary: #1C1C1C;\n        --ia-text-secondary: #555555;\n        --ia-gold: #C5A028;\n        --ia-bg-light: #F9F7F2;\n\n        width: 100%;\n        padding: 100px 20px;\n        background-color: var(--ia-bg-light);\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        text-align: center;\n        box-sizing: border-box;\n    }\n\n    #ia-founder-quote-v1 *,\n    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    font-weight: 600;\n        letter-spacing: 0.1em;\n    }\n\n    #ia-founder-quote-v1 .ia-cta-button {\n        display: inline-block;\n        margin-top: 60px;\n        background-color: #1C1C1C;\n        color: #fff;\n        text-decoration: none;\n        padding: 16px 45px;\n        border-radius: 50px;\n        font-size: 13px;\n        font-weight: 600;\n        letter-spacing: 0.1em;\n        text-transform: uppercase;\n        transition: all 0.3s cubic-bezier(0.25, 0.8, 0.25, 1);\n        box-shadow: 0 4px 15px rgba(0, 0, 0, 0.1);\n        border: 1px solid transparent;\n    }\n\n    #ia-founder-quote-v1 .ia-cta-button:hover {\n        background-color: #fff;\n        color: #1C1C1C;\n        border-color: #1C1C1C;\n        transform: translateY(-2px);\n        box-shadow: 0 8px 20px rgba(0, 0, 0, 0.15);\n    }\n\n    @media (max-width: 768px) {\n        #ia-founder-quote-v1 {\n            padding: 60px 20px;\n        }\n\n        #ia-founder-quote-v1 blockquote {\n            font-size: 20px;\n            line-height: 1.5;\n        }\n\n        #ia-founder-quote-v1 .ia-quote-icon {\n            font-size: 100px;\n            top: -40px;\n        }\n    }\n<\/style>\n\n<section id=\"ia-founder-quote-v1\">\n    <div class=\"ia-quote-container\">\n        <div class=\"ia-quote-icon\">\"<\/div>\n\n        <blockquote>\n            <p>\u201c Nous avons lanc\u00e9 Insideast pour deux raisons \u00e0 la fois : pour faire entrer les objets en laiton de Marrakech dans les foyers du monde entier, et pour donner \u00e0 ceux qui les fabriquent une raison de continuer \u00e0 les fabriquer. \u00bb.<\/p>\n            <p><strong>Chaque article exp\u00e9di\u00e9 remplit ces deux fonctions.<\/strong><\/p>\n        <\/blockquote>\n\n        <div class=\"ia-author\">\n            Abdelbaste K.\n            <span>Fondateur<\/span>\n        <\/div>\n\n        <br>\n\n        <a href=\"\/fr\/shop\/\" class=\"ia-cta-button\">Explore All Collections<\/a>\n    <\/div>\n<\/section>\n\n<style>\n    #ia-learn-more-section {\n        --ia-text-primary: #1C1C1C;\n        --ia-text-secondary: #555555;\n        --ia-gold: #C5A028;\n        --ia-border: rgba(0, 0, 0, 0.08);\n\n        width: 100%;\n        padding: 80px 20px;\n        background-color: #fff;\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        box-sizing: border-box;\n    }\n\n    #ia-learn-more-section *,\n    #ia-learn-more-section *::before,\n    #ia-learn-more-section *::after {\n        box-sizing: border-box;\n    }\n\n    #ia-learn-more-section .ia-container {\n        max-width: 1200px;\n        margin: 0 auto;\n        display: flex;\n        flex-direction: row-reverse;\n        gap: 60px;\n        align-items: flex-start;\n    }\n\n    #ia-learn-more-section .ia-content-column {\n        width: 100%;\n        max-width: 800px;\n        margin: 0 auto;\n    }\n\n    #ia-learn-more-section .ia-section-title {\n        font-family: \"Garamond\", 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.ia-accordion-inner li {\n        padding-left: 16px;\n        margin-bottom: 12px;\n        position: relative;\n    }\n\n    #ia-learn-more-section .ia-accordion-inner li::before {\n        content: '\u00b7';\n        position: absolute;\n        left: 0;\n        color: var(--ia-gold);\n        font-weight: 700;\n        font-size: 18px;\n        line-height: 1.4;\n    }\n\n    @media (max-width: 900px) {\n        #ia-learn-more-section .ia-container {\n            flex-direction: column;\n            gap: 0;\n        }\n    }\n\n    @media (max-width: 768px) {\n        #ia-learn-more-section {\n            padding: 40px 20px 60px;\n        }\n\n        #ia-learn-more-section .ia-section-title {\n            font-size: 26px;\n            margin-bottom: 24px;\n        }\n\n        #ia-learn-more-section .ia-accordion-title {\n            font-size: 17px;\n        }\n\n        #ia-learn-more-section .ia-accordion-header {\n            padding: 18px 0;\n            gap: 12px;\n        }\n\n        #ia-learn-more-section .ia-accordion-inner {\n            font-size: 14px;\n        }\n\n        #ia-learn-more-section .ia-accordion-item.active .ia-accordion-content {\n            padding-bottom: 20px;\n        }\n    }\n<\/style>\n\n<section id=\"ia-learn-more-section\">\n    <div class=\"ia-container\">\n                <!-- Text Column -->\n        <div class=\"ia-content-column\">\n            <h2 class=\"ia-section-title\">Learn More About Insideast<\/h2>\n\n            <div class=\"ia-accordion\">\n\n                <!-- Item 1 -->\n                <div class=\"ia-accordion-item active\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">What We Make for You<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <p>We specialize in <strong>hand-crafted brass and copper fixtures<\/strong> that merge\n                                heritage techniques with modern performance and aesthetics.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 2 -->\n                <div class=\"ia-accordion-item\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">Rooted in Heritage, Driven by Design<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <p>Here to <strong>honor and elevate Moroccan metalwork<\/strong> while meeting the design\n                                ambitions of the world\u2019s most exacting specifiers.<\/p>\n                            <p>Where the market still leans on uniform, machine-made fixtures, we offer a signature\n                                alternative\u2014every piece carrying the hand, heart, and history of its maker, and every\n                                detail engineered for the real-world demands of your projects.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 3 -->\n                <div class=\"ia-accordion-item\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">Not Just Another \u201cVintage-Style\u201d Brand<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <ul>\n                                <li><strong>Artisan-First Ethos:<\/strong> We center the craft and the craftsman. Each\n                                    piece carries the story of a Moroccan artisan and centuries of tradition.<\/li>\n                                <li><strong>Customization Without Compromise:<\/strong> From design consultations to\n                                    final delivery, we make it easy for clients to tailor each product to their needs.\n                                <\/li>\n                                <li><strong>Modern Reliability:<\/strong> We bridge the cultural gap by ensuring clear\n                                    communication, strict quality control, and seamless logistics for international\n                                    clients.<\/li>\n                                <li><strong>Aesthetic Harmony:<\/strong> Our pieces merge the visual poetry of Moroccan\n                                    patterns with modern minimalism\u2014suiting both traditional and contemporary interiors.\n                                <\/li>\n                                <br>\n                                <li><strong>Sustainability in Spirit and Practice:<\/strong> We minimize waste, use\n                                    ethically sourced materials, and build products that last\u2014not ones that get\n                                    replaced.<\/li>\n                            <\/ul>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n\n\n    <\/div>\n<\/section>\n\n\n<\/div>\n\n\n<\/section><section id=\"shopify-section-template--19047028326509__custom_liquid_FYhWbi\" class=\"shopify-section section\"><div\n  class=\"section section--padding color-scheme-1\"\n  data-section-index=\"2\"\n  style=\"--section-padding-top: 16px;--section-padding-bottom: 0px;\"\n>\n  <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.1\/css\/all.min.css\"\/>\n\n<style>\n  .trust-band {\n    padding: 48px 24px;\n    max-width: 1400px;\n    margin: 0 auto;\n  }\n\n  .trust-band-grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 40px 0;\n    align-items: stretch;\n  }\n\n  .trust-item {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    text-align: center;\n    gap: 12px;\n    padding: 0 32px;\n    border-right: 1px solid #d4c4a8;\n  }\n\n  .trust-item:last-child {\n    border-right: none;\n  }\n\n  .trust-icon i {\n    font-size: 25px;\n    color: #705a19;\n    line-height: 1;\n  }\n\n  .trust-icon-text {\n    font-family: 'Georgia', serif;\n    font-size: 24px;\n    font-weight: 600;\n    color: #705a19;\n    line-height: 1;\n    letter-spacing: -0.01em;\n  }\n\n  .trust-title {\n    font-family: 'Georgia', serif;\n    font-size: 13px;\n    font-weight: 700;\n    font-style: italic;\n    color: #705a19;\n    letter-spacing: 0.01em;\n    line-height: 1.3;\n    margin: 0;\n  }\n\n  .trust-text {\n    font-size: 11px;\n    font-weight: 500;\n    color: #1a1a1a;\n    line-height: 1.7;\n    margin: 0;\n    letter-spacing: 0.05em;\n  text-transform: uppercase;\n  }\n\n  @media (max-width: 900px) {\n    .trust-band-grid {\n      grid-template-columns: repeat(2, 1fr);\n      gap: 0;\n      align-items: start;\n    }\n\n    .trust-item {\n      padding: 28px 20px;\n      border-right: none;\n      border-bottom: none;\n    }\n\n    \/* vertical divider between col 1 and col 2 \u2014 both rows *\/\n    .trust-item:nth-child(1),\n    .trust-item:nth-child(3) {\n      border-right: 1px solid #d4c4a8;\n    }\n  }\n\n  @media (max-width: 480px) {\n    .trust-title {\n      font-size: 12px;\n    }\n    .trust-text {\n      font-size: 10px;\n    }\n    .trust-band {\n      padding: 36px 16px;\n    }\n    .trust-item {\n      padding: 24px 16px;\n    }\n  }\n<\/style>\n\n<div class=\"trust-band\">\n  <div class=\"trust-band-grid\">\n\n    <!-- 1. Patina -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-hourglass-half\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">7 ans de patine document\u00e9e<\/p>\n      <p class=\"trust-text\">Nous pouvons vous montrer le m\u00eame aspect apr\u00e8s 1, 3 et 7 ans d&#x27;utilisation r\u00e9elle<\/p>\n    <\/div>\n\n    <!-- 2. Workshop -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-building-columns\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">Atelier fond\u00e9 par un ing\u00e9nieur<\/p>\n      <p class=\"trust-text\">Chaque pi\u00e8ce est fabriqu\u00e9e et contr\u00f4l\u00e9e dans un seul atelier de Marrakech ; elles ne proviennent pas d&#x27;un catalogue.<\/p>\n    <\/div>\n\n    <!-- 3. Reviews -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <span class=\"trust-icon-text\">4,8 \u2605<\/span>\n      <\/div>\n      <p class=\"trust-title\">Selon plus de 2 600 propri\u00e9taires<\/p>\n      <p class=\"trust-text\">Sept ans d&#x27;exp\u00e9rience que vous pouvez consulter avant d&#x27;acheter. Une exp\u00e9rience acquise gr\u00e2ce \u00e0 plus de 18 000 achats.<\/p>\n    <\/div>\n\n    <!-- 4. Specified by name -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-medal\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">Sp\u00e9cifi\u00e9 par son nom <\/p>\n      <p class=\"trust-text\">Les cr\u00e9ateurs prim\u00e9s choisissent <strong>Insideast<\/strong> Pour des projets destin\u00e9s \u00e0 durer plusieurs d\u00e9cennies<\/p>\n    <\/div>\n\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3625","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/pages\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":1,"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/pages\/3625\/revisions"}],"predecessor-version":[{"id":3854,"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/pages\/3625\/revisions\/3854"}],"wp:attachment":[{"href":"https:\/\/eu.insideast.com\/fr\/wp-json\/wp\/v2\/media?parent=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}