{"id":3625,"date":"2026-09-05T21:08:03","date_gmt":"2026-09-05T21:08:03","guid":{"rendered":"https:\/\/eu.insideast.com\/our-story\/"},"modified":"2026-09-05T21:08:03","modified_gmt":"2026-09-05T21:08:03","slug":"our-story","status":"publish","type":"page","link":"https:\/\/eu.insideast.com\/de\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3625\" class=\"elementor elementor-3625\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-66c967f e-con-full e-flex e-con e-parent\" data-id=\"66c967f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32f00c elementor-widget elementor-widget-html\" data-id=\"c32f00c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<section id=\"shopify-section-template--19047028326509__custom_liquid_ArwFE7\" class=\"shopify-section section\"><div\n  class=\"section 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.ia-text-column::before {\n            display: none;\n        }\n\n        #ia-story-section-v5 h2 {\n            font-size: 24px;\n        }\n\n        #ia-story-section-v5 .ia-video-column {\n            width: 100%;\n            height: 280px;\n        }\n\n        #ia-story-section-v5 .ia-inline-counters {\n            margin: 14px 0;\n        }\n\n        #ia-story-section-v5 .ia-counter-num {\n            font-size: 18px;\n        }\n\n        #ia-story-section-v5 .ia-counter-label {\n            font-size: 8px;\n        }\n    }\n<\/style>\n\n<div id=\"ia-story-section-v5\">\n    <div class=\"ia-island-container\">\n\n        <div class=\"ia-text-column\">\n            <span class=\"ia-label\">Our Story \u2014<\/span>\n            <h2><em>We Chose The Harder Path. Here Is Why.<\/em><\/h2>\n            <p class=\"ia-subtitle\">One Workshop. Built In Marrakech. Made To Last.<\/p>\n\n            <div class=\"ia-body-text\">\n                <p>Both founders are engineers. They could have automated - cheaper, faster. They chose Marrakech's artisans instead, because they saw what the market had missed: the city's brass legacy and modern engineering were never opposites. Held together, they could give artisans here a future, and give homes around the world a fixture worth keeping.<\/p>\n\n                <p>Every piece is unlacquered brass or copper, made the way it has always been made here, held to the tolerances an engineer expects. <strong>One workshop. No outsourcing. Inspected by the people who made it.<\/strong><\/p>\n\n                <div class=\"ia-inline-counters\">\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"2600\" data-suffix=\"+\">0<\/span>\n                        <span class=\"ia-counter-label\">Owners Reviewed<\/span>\n                    <\/div>\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"4.8\" data-suffix=\" \u2605\" data-decimal=\"true\">0<\/span>\n                        <span class=\"ia-counter-label\">Average Rating<\/span>\n                    <\/div>\n                    <div class=\"ia-counter-item\">\n                        <span class=\"ia-counter-num\" data-target=\"18000\" data-suffix=\"+\">0<\/span>\n                        <span class=\"ia-counter-label\">Pieces In Use Today<\/span>\n                    <\/div>\n                <\/div>\n\n                <p>In Marrakech, and far beyond it. <em>That is the only promise we make, and the only one we can prove.<\/em><\/p>\n            <\/div>\n        <\/div>\n\n        <div class=\"ia-video-column\">\n            <video id=\"ia-story-video\" autoplay loop muted playsinline webkit-playsinline preload=\"auto\">\n                <source\n                    src=\"\/wp-content\/uploads\/video\/insideast-workshop.mp4\"\n                    type=\"video\/mp4\">\n            <\/video>\n        <\/div>\n\n    <\/div>\n<\/div>\n\n\n\n<style>\n    #ia-founder-quote-v1 {\n        --ia-text-primary: #1C1C1C;\n        --ia-text-secondary: #555555;\n        --ia-gold: #C5A028;\n        --ia-bg-light: #F9F7F2;\n\n        width: 100%;\n        padding: 100px 20px;\n        background-color: var(--ia-bg-light);\n        font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif;\n        text-align: center;\n        box-sizing: border-box;\n    }\n\n    #ia-founder-quote-v1 *,\n    #ia-founder-quote-v1 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20px;\n            line-height: 1.5;\n        }\n\n        #ia-founder-quote-v1 .ia-quote-icon {\n            font-size: 100px;\n            top: -40px;\n        }\n    }\n<\/style>\n\n<section id=\"ia-founder-quote-v1\">\n    <div class=\"ia-quote-container\">\n        <div class=\"ia-quote-icon\">\"<\/div>\n\n        <blockquote>\n            <p>We started Insideast for two reasons at once: to give Marrakech's brass a place in homes across the world, and to give the people who make it a reason to keep making it.<\/p>\n            <p><strong>Every piece that ships does both.<\/strong><\/p>\n        <\/blockquote>\n\n        <div class=\"ia-author\">\n            Abdelbaste K.\n            <span>Founder<\/span>\n        <\/div>\n\n        <br>\n\n        <a href=\"\/de\/shop\/\" class=\"ia-cta-button\">Explore All Collections<\/a>\n    <\/div>\n<\/section>\n\n<style>\n    #ia-learn-more-section {\n        --ia-text-primary: #1C1C1C;\n        --ia-text-secondary: #555555;\n        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.ia-accordion-inner li::before {\n        content: '\u00b7';\n        position: absolute;\n        left: 0;\n        color: var(--ia-gold);\n        font-weight: 700;\n        font-size: 18px;\n        line-height: 1.4;\n    }\n\n    @media (max-width: 900px) {\n        #ia-learn-more-section .ia-container {\n            flex-direction: column;\n            gap: 0;\n        }\n    }\n\n    @media (max-width: 768px) {\n        #ia-learn-more-section {\n            padding: 40px 20px 60px;\n        }\n\n        #ia-learn-more-section .ia-section-title {\n            font-size: 26px;\n            margin-bottom: 24px;\n        }\n\n        #ia-learn-more-section .ia-accordion-title {\n            font-size: 17px;\n        }\n\n        #ia-learn-more-section .ia-accordion-header {\n            padding: 18px 0;\n            gap: 12px;\n        }\n\n        #ia-learn-more-section .ia-accordion-inner {\n            font-size: 14px;\n        }\n\n        #ia-learn-more-section .ia-accordion-item.active .ia-accordion-content {\n            padding-bottom: 20px;\n        }\n    }\n<\/style>\n\n<section id=\"ia-learn-more-section\">\n    <div class=\"ia-container\">\n                <!-- Text Column -->\n        <div class=\"ia-content-column\">\n            <h2 class=\"ia-section-title\">Learn More About Insideast<\/h2>\n\n            <div class=\"ia-accordion\">\n\n                <!-- Item 1 -->\n                <div class=\"ia-accordion-item active\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">What We Make for You<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <p>We specialize in <strong>hand-crafted brass and copper fixtures<\/strong> that merge\n                                heritage techniques with modern performance and aesthetics.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 2 -->\n                <div class=\"ia-accordion-item\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">Rooted in Heritage, Driven by Design<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <p>Here to <strong>honor and elevate Moroccan metalwork<\/strong> while meeting the design\n                                ambitions of the world\u2019s most exacting specifiers.<\/p>\n                            <p>Where the market still leans on uniform, machine-made fixtures, we offer a signature\n                                alternative\u2014every piece carrying the hand, heart, and history of its maker, and every\n                                detail engineered for the real-world demands of your projects.<\/p>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n                <!-- Item 3 -->\n                <div class=\"ia-accordion-item\">\n                    <button class=\"ia-accordion-header\">\n                        <span class=\"ia-accordion-title\">Not Just Another \u201cVintage-Style\u201d Brand<\/span>\n                        <div class=\"ia-accordion-icon\"><\/div>\n                    <\/button>\n                    <div class=\"ia-accordion-content\">\n                        <div class=\"ia-accordion-inner\">\n                            <ul>\n                                <li><strong>Artisan-First Ethos:<\/strong> We center the craft and the craftsman. Each\n                                    piece carries the story of a Moroccan artisan and centuries of tradition.<\/li>\n                                <li><strong>Customization Without Compromise:<\/strong> From design consultations to\n                                    final delivery, we make it easy for clients to tailor each product to their needs.\n                                <\/li>\n                                <li><strong>Modern Reliability:<\/strong> We bridge the cultural gap by ensuring clear\n                                    communication, strict quality control, and seamless logistics for international\n                                    clients.<\/li>\n                                <li><strong>Aesthetic Harmony:<\/strong> Our pieces merge the visual poetry of Moroccan\n                                    patterns with modern minimalism\u2014suiting both traditional and contemporary interiors.\n                                <\/li>\n                                <br>\n                                <li><strong>Sustainability in Spirit and Practice:<\/strong> We minimize waste, use\n                                    ethically sourced materials, and build products that last\u2014not ones that get\n                                    replaced.<\/li>\n                            <\/ul>\n                        <\/div>\n                    <\/div>\n                <\/div>\n\n            <\/div>\n        <\/div>\n\n\n\n    <\/div>\n<\/section>\n\n\n<\/div>\n\n\n<\/section><section id=\"shopify-section-template--19047028326509__custom_liquid_FYhWbi\" class=\"shopify-section section\"><div\n  class=\"section section--padding color-scheme-1\"\n  data-section-index=\"2\"\n  style=\"--section-padding-top: 16px;--section-padding-bottom: 0px;\"\n>\n  <link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/font-awesome\/6.5.1\/css\/all.min.css\"\/>\n\n<style>\n  .trust-band {\n    padding: 48px 24px;\n    max-width: 1400px;\n    margin: 0 auto;\n  }\n\n  .trust-band-grid {\n    display: grid;\n    grid-template-columns: repeat(4, 1fr);\n    gap: 40px 0;\n    align-items: stretch;\n  }\n\n  .trust-item {\n    display: flex;\n    flex-direction: column;\n    align-items: center;\n    text-align: center;\n    gap: 12px;\n    padding: 0 32px;\n    border-right: 1px solid #d4c4a8;\n  }\n\n  .trust-item:last-child {\n    border-right: none;\n  }\n\n  .trust-icon i {\n    font-size: 25px;\n    color: #705a19;\n    line-height: 1;\n  }\n\n  .trust-icon-text {\n    font-family: 'Georgia', serif;\n    font-size: 24px;\n    font-weight: 600;\n    color: #705a19;\n    line-height: 1;\n    letter-spacing: -0.01em;\n  }\n\n  .trust-title {\n    font-family: 'Georgia', serif;\n    font-size: 13px;\n    font-weight: 700;\n    font-style: italic;\n    color: #705a19;\n    letter-spacing: 0.01em;\n    line-height: 1.3;\n    margin: 0;\n  }\n\n  .trust-text {\n    font-size: 11px;\n    font-weight: 500;\n    color: #1a1a1a;\n    line-height: 1.7;\n    margin: 0;\n    letter-spacing: 0.05em;\n  text-transform: uppercase;\n  }\n\n  @media (max-width: 900px) {\n    .trust-band-grid {\n      grid-template-columns: repeat(2, 1fr);\n      gap: 0;\n      align-items: start;\n    }\n\n    .trust-item {\n      padding: 28px 20px;\n      border-right: none;\n      border-bottom: none;\n    }\n\n    \/* vertical divider between col 1 and col 2 \u2014 both rows *\/\n    .trust-item:nth-child(1),\n    .trust-item:nth-child(3) {\n      border-right: 1px solid #d4c4a8;\n    }\n  }\n\n  @media (max-width: 480px) {\n    .trust-title {\n      font-size: 12px;\n    }\n    .trust-text {\n      font-size: 10px;\n    }\n    .trust-band {\n      padding: 36px 16px;\n    }\n    .trust-item {\n      padding: 24px 16px;\n    }\n  }\n<\/style>\n\n<div class=\"trust-band\">\n  <div class=\"trust-band-grid\">\n\n    <!-- 1. Patina -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-hourglass-half\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">7 Years Of Documented Patina<\/p>\n      <p class=\"trust-text\">We Can Show You The Same Finish After 1, 3, And 7 Years Of Real Use<\/p>\n    <\/div>\n\n    <!-- 2. Workshop -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-building-columns\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">Engineer-Founded Workshop<\/p>\n      <p class=\"trust-text\">Every Piece Made And Inspected In One Marrakech Workshop, Not Sourced From A Catalog<\/p>\n    <\/div>\n\n    <!-- 3. Reviews -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <span class=\"trust-icon-text\">4.8 \u2605<\/span>\n      <\/div>\n      <p class=\"trust-title\">From 2,600+ Owners<\/p>\n      <p class=\"trust-text\">A Seven-Year Track Record You Can Read Before You Buy. Earned Across 18,000+ Purchases.<\/p>\n    <\/div>\n\n    <!-- 4. Specified by name -->\n    <div class=\"trust-item\">\n      <div class=\"trust-icon\">\n        <i class=\"fa-solid fa-medal\"><\/i>\n      <\/div>\n      <p class=\"trust-title\">Specified By Name <\/p>\n      <p class=\"trust-text\">Award-Winning Designers Choose <strong>Insideast<\/strong> For Projects Meant To Last Decades<\/p>\n    <\/div>\n\n  <\/div>\n<\/div>\n<\/div>\n\n\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3625","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/pages\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":0,"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/pages\/3625\/revisions"}],"wp:attachment":[{"href":"https:\/\/eu.insideast.com\/de\/wp-json\/wp\/v2\/media?parent=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}